a charity project with Matthew Stafford and the Detroit Lions

The Art of Transformation

What do you get when you combine a Pro-Bowl Quarterback, several gallons of paint, a dozen footballs and a youth center, in the heart of Detroit's 8 Mile, in need of help? We worked with the Detroit Lions, Matthew Stafford, S.A.Y. Detroit and Repreve to create a one-of-a-kind art project focused on bringing awareness and raising funds for the youth in Detroit.

Making an Impact

Partnering with one of our favorite PR Agencies, The Brand Amp, Matthew Stafford completed a national Satellite Media Tour which included interviews with SportsCenter, NFL Live, NFL Total Access, the Rich Eisen Show and more. The total media impressions surpassed 115 million, providing Repreve (the project sponsor) with over $2.8M in advertising value. Additionally, the Paint by 9 video, with over 120,000 views, suprassed Repreve's previous high by more than 41,000—an increase of nearly 52%.

The Website & Auction

During the one-week event, the Paint by 9 website was viewed nearly 11,000 times, generating over 6,300 click-thrus to the eBay auctions and 723 total bids. In social media, the campaign had a reach of over 800,000 and a spread of nearly 2.5 million.


Giving Back

Overall, the original signed artwork—which included 5 paintings and 7 authentic game footballs—raised more than $10,000 in just 7 days for the S.A.Y. Detroit Play Center and the kids in Detroit.

One of the best charity fundraisers I have seen in my 20+ years of doing radio. Ian Fitzsimmons, ESPN Radio
Paint by Number 9 with Matthew Stafford

The Art of Creating Art

Like most projects, it's the work done behind the scenes that truly set the PB9 project up for success. Along with the website design and development, video production and editing, naming and branding, Tilt was responsible for creating the artwork on which Matthew Stafford would paint.


Campaign Strategy
Campaign Naming
Creative Direction
Art Direction
Video Direction

Copywriting / Scriptwriting
On-Site Event Coordination
Social Media Strategy
Analytics / Reporting


Logo / Branding
Set Design / Fabrication
Video Production
Post Production
Motion Graphics / Animation

Website / Mobile Design
Front-End Development
Back-End Development
Email Design / Marketing
Social Design

Ready to Shift Your Perspective?

Drop us a line. We'd love to talk with you about your new projects and how we can work together. Email us at hello@madebytilt.com or send us a message below.
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